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White-Label for Agencies

I become your senior CMS bench. NDA-friendly, on-brand commits, agency-side reviews, predictable shipping cadence. For studios that need senior multi-platform capacity without the headcount.

How it works

  • NDA + master agreement signed before any project work.
  • You own the client relationship; I’m invisible to them unless you choose otherwise.
  • Commits go into your repo under a generic name. Slack channels in your workspace.
  • Project briefs come from your PM; questions and demos go back to your PM.
  • Predictable hours-per-month or per-project flat-fee — your call.

Where I plug in

  • WordPress block themes + Gutenberg blocks for marketing builds.
  • Shopify theme work for D2C clients.
  • Webflow + Framer for design-led launches.
  • Headless rebuilds when your client outgrew their stack.
  • Performance + Core Web Vitals remediation across any platform.

What I won’t do

  • Compete with you for the same clients post-engagement.
  • Use page builders. Even if the agency standard is Elementor or Divi, I’ll quietly find a way.
  • Take on more agency work than I can ship reliably. Currently at capacity for 2 retained agency partners.

Pricing posture

Two models. Per-project flat-fee at standard rates with a 15% agency discount on engagements over $20k. Retainer at 40 / 80 / 120 hours per month, billed monthly, scope-flexible. Both with NDA from day one.

How the work happens

A short, opinionated process. Built around shipping.

  1. 01

    Discovery

    Week 1

    Goals, audience, content, integrations, budget, timeline. The conversation where we figure out if I'm the right fit before we both spend more time.

  2. 02

    Platform recommendation

    Week 1–2

    Honest CMS pick — the one that fits your team, your scale, your roadmap. Written rationale, no platform sales pitch.

  3. 03

    Design direction

    Week 2–3

    Wireframes, design system tokens, two visual directions. Tight feedback loop in Figma. Sign-off before a single line of code.

  4. 04

    Build

    Week 3–8

    Hand-coded blocks, sections, templates. Live staging URL from day three. Async demo videos every Friday.

  5. 05

    Optimize

    Week 7–8

    Lighthouse, Core Web Vitals, accessibility audit, schema, OG tags, redirect map. Nothing ships at < 95.

  6. 06

    Launch

    Week 8–9

    DNS cutover, monitoring, analytics QA, sitemap submission. I'm on call for the first 48 hours, no exception.

  7. 07

    Ongoing support

    Optional

    Monthly retainer for performance monitoring, content ops, new sections, A/B tests. Not required — most clients self-serve after handover.

Selected work

Different stacks. Same standard.

A spread on purpose — Shopify, WooCommerce, Webflow, headless WP, Framer, Contentful + Astro. Same level of craft, every time.

Pick a CMS. Or pick the developer who knows them all.

Start a project