Seven things I do. No agency padding.
Every engagement maps to one of these. Click in for scope, deliverables, what’s not included, and pricing posture.
CMS strategy & platform selection
Pre-build advisory. We figure out which CMS earns the work before we build anything.
02Custom theme & template development
Hand-coded themes for WordPress, Shopify, HubSpot CMS, Craft CMS, Squarespace. Block-based, accessible, performance-budgeted.
03Headless / Jamstack builds
Strapi + Contentful + headless WP wired to Next.js, Astro, or SvelteKit. Edge-first delivery.
04eCommerce builds & optimization
Shopify Liquid + Hydrogen, WooCommerce, custom B2B layers. Conversion-instrumented from commit one.
05Performance & Core Web Vitals
LCP, CLS, INP, TBT — fixed at the code level, not by stuffing in another caching plugin. Lighthouse 95+ floor.
06CMS migrations & re-platforming
WP→Shopify, Squarespace→Webflow, WordPress→Sanity, legacy→HubSpot. Content modeling, redirects, no-downtime cutovers.
07White-label development for agencies
I become your senior CMS bench. NDA-friendly, on-brand commits, predictable shipping cadence.