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Services

Seven things I do. No agency padding.

Every engagement maps to one of these. Click in for scope, deliverables, what’s not included, and pricing posture.

CMS strategy & platform selection

Pre-build advisory. We figure out which CMS earns the work before we build anything.

Custom theme & template development

Hand-coded themes for WordPress, Shopify, HubSpot CMS, Craft CMS, Squarespace. Block-based, accessible, performance-budgeted.

Headless / Jamstack builds

Strapi + Contentful + headless WP wired to Next.js, Astro, or SvelteKit. Edge-first delivery.

eCommerce builds & optimization

Shopify Liquid + Hydrogen, WooCommerce, custom B2B layers. Conversion-instrumented from commit one.

Performance & Core Web Vitals

LCP, CLS, INP, TBT — fixed at the code level, not by stuffing in another caching plugin. Lighthouse 95+ floor.

CMS migrations & re-platforming

WP→Shopify, Squarespace→Webflow, WordPress→Sanity, legacy→HubSpot. Content modeling, redirects, no-downtime cutovers.

White-label development for agencies

I become your senior CMS bench. NDA-friendly, on-brand commits, predictable shipping cadence.

Selected work

Different stacks. Same standard.

A spread on purpose — Shopify, WooCommerce, Webflow, headless WP, Framer, Contentful + Astro. Same level of craft, every time.

WordPress · WooCommerce

I Am Kratom

Strain catalog as visual IA · 45-state legality map · lab tests on every PDP · same-day shipping promise elevated to hero

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SupaVapes

5 product categories as IA · 1000+ reviews surfaced · age-gated checkout · regional-compliance shipping live · adult-vaper visual register

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WordPress · WooCommerce

Love CBD

Manufacturer credibility surfaced · 7 product ranges with editorial treatment · sample-pack flow live · 5,000+ reviews on hero

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MA Switzerland

4-language site live (DE/FR/IT/EN) · Shopify Markets for jurisdiction rules · CBD cosmetics + cannabis flower under one premium brand · cross-border-ready

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Prismic · Next.js

Sunnyside

Multi-state catalog architecture · Lighthouse mobile 90+ · state-aware browsing · headless decouples marketing from POS · organic search performance restored

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MarketingOps (MO Pros)

5+ membership offerings legible on homepage · MOps-Apalooza modular conference system · 5 named sponsor logos surfaced · community-first IA

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