Insights
Notes from nine years across every CMS.
Practical writing on CMS choice, performance, and the tradeoffs nobody talks about. No hot takes. No framework wars.
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Shopify vs WooCommerce in 2026: when each one earns the work
A 5-question framework that decides the right eCommerce CMS for your project — without the platform-marketing.
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WordPress Core Web Vitals: 12 fixes that actually move the needle
The prioritised fix list every WP performance engagement starts with — twelve fixes ranked by impact.
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Headless WordPress with Next.js: what nobody tells you
The honest tradeoffs of a headless WP rebuild — what you gain, what it actually costs, and the four moments it usually breaks.
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How to choose your CMS in 30 minutes
The four-question framework I use with clients on the call — eliminates 80% of platforms in the first ten minutes.
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Why I won’t use Elementor on a paid project
Six reasons — performance, maintenance, migration cost, accessibility, plugin sprawl, and what it teaches teams.