WP→Shopify, Squarespace→Webflow, Drupal→headless, monolith→Jamstack. Content modeling, redirect maps, SEO continuity, no-downtime cutovers. Done over 30 of these — most break in the same five places.
What you get
- Pre-migration audit — content, URLs, integrations, SEO equity.
- Content model on the new platform that matches (or improves on) the old one.
- Automated content migration with QA checkpoints.
- Full 301 redirect map — every old URL points to its new equivalent or the closest match.
- SEO continuity plan — schema, OG, sitemaps, canonicals all preserved or improved.
- No-downtime cutover with DNS pre-warming.
- 30-day monitoring after launch — for traffic dips, redirect misses, broken integrations.
What it doesn’t include
- Visual redesign (separate engagement; can run in parallel).
- Content rewrites.
- Migration TO a platform I’d advise against. I’ll refund the deposit and tell you why.
The five places migrations break
- Redirect map missing edge cases (paginated archives, attachment URLs, taxonomy URLs).
- Schema and structured data lost in transit — search rankings dip.
- Image URLs change — broken hotlinks across the web.
- Content model mismatches — fields lost or merged poorly.
- Integration tokens/credentials forgotten — Klaviyo, GA4, ad pixels go silent.
Timeline + pricing
4–10 weeks depending on content volume. Flat-fee. The cost scales with content complexity, not page count.
