← All services

eCommerce Builds & Optimization

Shopify Liquid + Hydrogen, WooCommerce, custom B2B layers. Builds and conversion-rate engagements for stores that are stuck — instrumented from commit one, A/B-ready, designed around the metric that matters.

What you get (build engagement)

  • Custom Shopify theme or WooCommerce build, conversion-tuned from the brief.
  • PDP / collection / cart / checkout audit + rebuild around your specific funnel.
  • Klaviyo / GA4 / Meta pixel instrumentation done right (not “track everything”).
  • Image pipeline rebuild — every PDP loads under 2s LCP.
  • Subscription / B2B / wholesale logic if you need it.

What you get (CRO engagement)

  • Funnel audit — heatmaps, session recordings, GA4 path analysis.
  • Top 5 hypothesised wins, ranked by ICE score.
  • Implementation of the wins (no separate dev required).
  • 4-week measurement + iteration window.

What it doesn’t include

  • Paid media management (separate skill set, recommend partners).
  • Influencer outreach.
  • Photography / video production.

Timeline + pricing

Builds: 4–12 weeks, flat-fee. CRO engagements: 6 weeks (2 audit + 4 implementation), flat-fee with optional upside on measured lift.

How the work happens

A short, opinionated process. Built around shipping.

  1. 01

    Discovery

    Week 1

    Goals, audience, content, integrations, budget, timeline. The conversation where we figure out if I'm the right fit before we both spend more time.

  2. 02

    Platform recommendation

    Week 1–2

    Honest CMS pick — the one that fits your team, your scale, your roadmap. Written rationale, no platform sales pitch.

  3. 03

    Design direction

    Week 2–3

    Wireframes, design system tokens, two visual directions. Tight feedback loop in Figma. Sign-off before a single line of code.

  4. 04

    Build

    Week 3–8

    Hand-coded blocks, sections, templates. Live staging URL from day three. Async demo videos every Friday.

  5. 05

    Optimize

    Week 7–8

    Lighthouse, Core Web Vitals, accessibility audit, schema, OG tags, redirect map. Nothing ships at < 95.

  6. 06

    Launch

    Week 8–9

    DNS cutover, monitoring, analytics QA, sitemap submission. I'm on call for the first 48 hours, no exception.

  7. 07

    Ongoing support

    Optional

    Monthly retainer for performance monitoring, content ops, new sections, A/B tests. Not required — most clients self-serve after handover.

Selected work

Different stacks. Same standard.

A spread on purpose — Shopify, WooCommerce, Webflow, headless WP, Framer, Contentful + Astro. Same level of craft, every time.

Pick a CMS. Or pick the developer who knows them all.

Start a project